Simply put, Bookmarks are designed to mark your place in a book. They make great promotional handouts or sales items. Bookmarks are often colorful and showcase your company’s logo or a brief message. Because they are designed to be used for longer periods than many printed items, they are typically made from heavy weight, durable material.
Bookmarks are a great way to interact with your customers. They can be sold or a fun giveaway that customers will use over and over, which creates constant contact with your message, brand, logo, or list of services.
Since customers use Bookmarks in their day-to-day life, they are less likely to ignore or get rid of them. Bookmarks can have a long life in the hands of your customers. Months after they receive a Bookmark, customers are still interacting with your brand every time they open or close their favorite book.